November 03, 2025
Article
The iconic Bristol International Balloon Fiesta is a free to attend, three-day event that celebrates the city and its heritage links to the remarkable world of hot air ballooning.
The rolling hills of Ashton Court on the outskirts of the city of Bristol are home to a temporary playground of entertainment, and a stage set ready and waiting for over 100 hot air balloons to take flight.
Albert Goodman has been operating in communities throughout the South West for over 150 years, and as a proudly independent business, we feel real connection to the pioneering spirit embedded in the Fiesta.
This is a meaningful investment for us, not just financially, but as a commitment to the city and its cultural fabric. It means a great deal to us (and to our clients) that we can help the fiesta remain free for the city, help to support the regional economy in which we live, work and do business and celebrate the city while sharing the magic of hot air ballooning with all.
As a firm with deep roots in the South West, community is at the heart of everything we do, and the Fiesta perfectly reflects that sense of pride and shared experience. We love that we’re playing a part in helping to deliver such a memorable event that everyone can enjoy.
With Bristol being a pivotal part of our ongoing strategy and the Fiesta being a cornerstone of the city’s event calendar, it is one we felt we felt perfectly aligned with who we are and our vision for the future.
We are proud of the connections we are continuing to make in the city and beyond – through sponsorship and partnership like Bristol Sport and the Grand Appeal and our support for the Fiesta is a key milestone in this journey.
The Bristol International Balloon Fiesta has now been going for almost half a century and we are excited to be supporting the region’s most iconic and loved event.
As the headline sponsor of the Bristol International Balloon Fiesta, our brand gains prominent visibility and association with a high-profile event. The Fiesta attracts over 300,000 visitors annually, offering a unique platform to engage with a diverse audience.
The event also carries the title “Bristol International Balloon Fiesta in partnership with Albert Goodman”, which prominently featured across all channels — including news coverage, social media, Tannoy announcements, and on-site signage. Our iconic pink branding was everywhere.
We also had our own large activation stand where we got to engage and interact with visitors across the weekend.
It’s important to us that we actively involve and bring our people along with us on what is our biggest sponsorship to date. After an internal launch event, we took our 350 people to the Fiesta for our annual whole firm away day to celebrate and experience the event firsthand.
By partnering with such an iconic and loved event, we aim to celebrate the South West, strengthen relationships with the local community, and showcase Albert Goodman as a forward-thinking firm whilst growing our presence in Bristol.